Articles from March 2011



Mattress Freebies

Its that time again – Here come the mattress freebies!

Free Gift Card!
Free Stuffed Animal!
Free Sheets!
Free Memory Foam Pillow!
Free Box Springs!

For regular readers of this blog, you know my position – Don’t fall for the hype. There is nothing free in this world. If you are getting something for nothing, you are paying for it somewhere.

Forget the trinkets and trash and focus on finding the right mattress for your body. Once you do, locate comparable mattress sets and compare prices for the complete package, including all add-ons (delivery, frame, mattress protector and even gifts with purchase – GWP). If the store offering the free stuff is actually less, fantastic. But more times than not, the store that does not have the freebies will be less. Take the money you saved and go out and buy yourself that cuddly stuffed animal.

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Sealy 2011

If you have visited this blog much, you know I don’t give out praise unless it is truly warranted. I must say the 2011 Sealy Posturepedic line of innerspring mattresses is one of the best lines I have seen in over a decade.

Sealy has long been the leader in mattress sales, but I, like many others, have believed that the product just wasn’t living up to the name in recent years. The complaints that had plagued so many mattress companies had finally caught up to Sealy. Excessive body impressions, motion transfer, squeaky boxes, creaky edge support and noisy coil systems, were among the feedback I received from consumers over the years. On the floor, I could see firsthand the results by customer preference. The Sealy mattresses of the past were simply losing the battle and no matter how many cosmetic “red lights” were added, they needed a major change.

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Celebrity Endorsements And Mattress Licensing

Since the dawn of time manufacturers have used the powerful and famous to help sell their products and services. It really should be no surprise that the mattress industry does the exact thing. Through either licensing arrangements or celebrity endorsements, an otherwise unknown brand can piggyback on a famous name.

Without giving specific examples, let me give you a fictitious example. Imagine the Purple Hippo Mattress Company is losing market share and has a bad reputation among consumers. They sign a licensing deal with a famous celebrity and re-brand their mattresses as Big Celebrity Mattresses!

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