Yep, its that time again. The start of the summer buying season. From Memorial Day through Labor Day is when the majority of income is made in the mattress industry. There are many reasons for this including graduations, weddings, divorces, new home purchases and the start of the school year. All of these seem to trigger mattress purchases and are more frequent in the Summer months. Also, advertising expenditures go significantly up during the big three holidays – Memorial Day, 4th of July and Labor Day.