A brand new European luxury sedan pulls up and a very well dressed lady emerges with her son. She is dressed in designer fashions head-to-toe and is using a $200 phone. Her teenager is sporting an outfit along with name brand shoes that is easily $250+ at retail, even on sale. The mobile service for her phone and her son’s matching phone (and I would assume husband and other siblings) could easily be a couple of hundred. That 60″ HD TV they just bought probably cost them $2,000 and of course another couple of hundred a month for satellite and Internet services for their home.