Articles from January 2012



Mattress Priorities – Children’s Mattresses

I like to share incidents immediately because they present a wonderful learning opportunity. I just observed a woman enter a mattress store. She was needing two twin mattresses for her sons (3 & 12). After some initial qualifying questions the salesperson determined that this was largely a price driven decision. He took the woman to the less expensive options and began to discuss the merits of each. In the case of this chain, the least expensive mattress that you would want any human being to sleep on is around $150 for the mattress only – by no means is this an outrageous price for a usable twin mattress.

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Unrealistic Mattress Price Expectations

A gentleman walks into the mattress store and is promptly greeted by the salesperson. After exchanging names and pleasantries, they begin to discuss his mattress needs. It turns out he is looking for a California King set, good quality of course, for himself. His budget…. $500.

Let me be really frank for a moment. NOTHING exists of any quality in a California King for $500. There may actually be a product available at that price, but I would suspect it would be of horrendous quality, re-manufactured or used/clearance. And even that would be doubtful since Cal King sizes are usually a special order product and often cannot be returned.

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The Exclusive Mattress Scam

You go to a small chain of mattress stores and the salesperson gives you the hard sell on the brand new Purple Hippo 9000. This mattress boasts Platinum, 5 in 1 coils wrapped in 100% silk. It has both memory and amnesia foam, latex and a hundred other foam layers that have really sexy names. You try it out and it does feel awesome. The salesman has the hook in you, now its reeling time. It comes with a lifetime warranty and we are the only chain that carries this exclusive product.

In fact, he is SO confident that he WANTS you to go down to his competitors and have you ASK them if they carry the Purple Hippo 9000. He may even warn you that they will try and talk you OUT of such an awesome product.

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