Articles from April 2012



Mattress Shopping Made Easy

Shopping For A Mattress Is As Easy As CAPS.

C is for Comfort. This may seem almost elementary, but you would be amazed at how many times people will purchase a bed primarily because of price or even brand. They slept on that S-brand mattress for 20 years, and so they want the same thing. The only problem is that mattress no longer exists. Try out the mattress lying on your back, side and natural sleeping position for at least 5 minutes before you make a decision. If you have a special pillow that you cannot sleep without, take it with you to the store. Make sure the new mattress and the pillow work together providing optimal comfort for you.

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Floor Model Mattress

Should You Buy A Floor Model Mattress?

This is the time of the year that many manufacturers and retailers change out mattress models. In preparation for the Summer selling season, they will update the line and/or lose slow moving mattresses. It is also the perfect time to pick up a quality mattress at a bargain price.

Floor models typically have a much lower cost from the manufacturer. That means when its time to sell, the retailer can sell that pillowtop that was sold all year at $1000 for only $500. Depending on how desperate the Manager is for space, you might get some incredible deals.

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Tempur-Simplicity Mattress By Tempur-Pedic

Tempur-Pedic® Releases the Tempur-Simplicity™ Line of Mattresses!

Long before I entered the world of marketing and advertising, I had an experience with a brand extension that would stay with me throughout my career. I was a young kid working at a mega grocery store in the produce section. But when things got busy up front, I had to help bag and carry out groceries.

I remember one instance where I carried a basket full of stuff out for a sweet senior citizen who was talking about her brand new Cadillac. Now, I was not a big car person, but at that time Cadillac was the luxury brand to have. It was a status symbol, but also a well built vehicle.

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