Take A Look At Serta’s iComfort for 2017

I stopped ranking beds a few years back. There are just far too many brands, and frankly, I don’t have the time to chase down and test every single model or variation. I do however want to send a shout out to the 2017 iComfort® line from Serta®. Here is what I said about them in 2012

Serta® – The iComfort® line did exactly what they needed it to do, bite into the market share of Tempur-Pedic. The Revolution (now called Savant) felt similar to Temp’s Cloud Supreme and was sold for $700 less, even after the Supreme’s price reduction. From the Prodigy on down, and especially at the Insight and Genius level, they are a solid value for the money. And I must say, they are the best looking memory foam collection of the top brands. They are the most serious threat to Tempur-Pedic dominance in the category. The “cool” gel theme has been effective at creating doubt in consumer’s minds.


Serta has done an excellent job attacking Tempur-Pedic’s biggest perceived weakness – that it makes you sleep hot. If only I had a nickel for every time I’ve heard someone say that,  I would be quite wealthy. Often, I knew the person uttering those words had never even slept on a memory foam mattress, much less a high quality product from either Serta or Tempur-Pedic. I am a big guy 6’5″ very hot, and have slept on a Tempur-Pedic for 5 years without any heat issues. So kudos to Serta (they had a lot of help) for sowing the doubt, and then promoting a solution.

Tempur-Pedic is also very vulnerable when it comes to price. To find a queen mattress that “might” be conforming enough for a large adult, you will easily spend over $3000. This is where the 2017 Sertas shine. The line starts around $1299, and during Labor Day 2017, you can get the set for the mattress price, meaning $1099 for the entry level queen set. They have several options under $1999 to choose from. This level of quality is hard to find at such a low price, as they have the same warranty threshold, 3/4″ for body impressions, as Tempur-Pedic.

My only concern is that the line does run a little firm, or less conforming than I would like. If you have very wide hips or shoulders, this might not be a good fit. As always, try it in a store, make sure you have a reasonable trial period to test it out at home.


Enjoy your Labor Day!!


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