That ugly black and white tag on your bed that scarily tells you “Do Not Remove Under Penalty Of Law” is your best friend when it is time to mattress shop. Let me give you an example of how it helps you.

Suppose you read online that latex mattresses are the perfect mattress for your sleep needs. You head down to the local mattress megastore and are greeted by Ed, the friendly salesperson. You explain that you want to see a latex mattress. He is most agreeable and takes you over to a wonderful mattress, proclaiming it to be 100% latex. You try it out and it does not quite feel like you expected, but the price is right and Ed proudly boasts that it is “on sale for 50% off!”