| Posted by peruna87
If my mattress has a 10 year warranty, why should I replace it after 8 years?
I know there is at least one mattress chain that is pushing the change every 8 year meme with their customers. The concept has been used successfully before, most notably by the oil change industry,where they have greatly reduced the times between oil changes. The 8 year campaign is designed to reduce the time between mattress purchases.
They use scare tactics including the threat of dust mites and bacteria to make you run out and replace your “old” and “dirty” and “bug-infested” mattress. The reality is that dust mites are everywhere in your home. If you are using a water proof protector to keep your mattress clean. And washing your linens as needed, you could sleep on the mattress 20 years without incident.
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Categories: Mattress Industry, Mattress shopping | Tags: 8 years, bacteria, dustmites, mattress, mattress sales gimmicks, mattress sales scams, replace, sleep, warranty | Comments Off on Should You Replace A Mattress After 8 Years?
| Posted by peruna87
Mattress Upselling – Is this mattress best for me, or the salesperson?
“Let me show you some much better mattresses” – You have done your homework, maybe even slept on a similar mattress, and now are ready to go purchase the mattress of your dreams. You tell the salesperson that you want to try their very best Sealy mattress, but instead he gives you a 10 minute tirade on how bad they are, followed by 10 minutes on the virtues of the Purple Hippo 5000, the latest and greatest knock off.
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Categories: Mattress shopping | Tags: cross-selling, mattress, mattress sales scams, mattresses, upselling | Comments Off on Mattress Upselling