April 14, 2012 | Posted by
Tempur-Pedic® Releases the Tempur-Simplicity™ Line of Mattresses! Long before I entered the world of marketing and advertising, I had an experience with a brand extension that would stay with me throughout my career. I was a young kid working at a mega grocery store in the produce section. But when things got busy up [...]
Categories: Mattress Industry | 
Tags: mattress, mattress shopping, memory foam, simplicty, Tempur-Pedic, Tempur-Simplicity | 
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December 29, 2011 | Posted by
What a wonderful 2011 in the mattress biz. We recently saw the introduction of “flavored” memory foam, double and now triple coils and even an air conditioned mattress. What will 2012 offer? Only the mattress gurus know for sure. Here are a few tips as we wind down the last week of 2011: 1. Remember, [...]
Categories: Mattress Industry, Mattress shopping | Tags: 2011, end of yer, mattress shopping, memory foam, prescription, sales tax, Tempur-Pedic, year end sales | No Comments »
October 29, 2011 | Posted by
It has become a common practice to allow consumers to spend some time on the mattress and return it if they do not like it. I applaud the industry for this practice. You absolutely need a minimum of 30 days on a mattress to truly decide if it is the correct sleeping solution for your [...]
Categories: Alignment and comfort, Mattress shopping | Tags: mattress shopping, mattress testing, trial period | No Comments »
September 24, 2011 | Posted by
Blitzkrieg PT 1200 individually wrapped coils 13 Gauge Steel 3″ Visco 2″ Latex 4″ Really Soft Super Foam If you saw these specs on a mattress, would you know if it was the right mattress for you? Probably not. You must lie down on the mattress for ten or fifteen minutes to begin to evaluate [...]
Categories: Mattress Industry, Mattress shopping | Tags: alignment, mattress shopping, mattress specs, support | No Comments »
June 3, 2011 | Posted by
What I love the most about the big Summer holiday sales season is the people that swear that the grass is greaner at the last mattress shop. I was at a store during Memorial Day weekend and heard variations of this theme numerous times. Sometimes it was simply confusion. There are thousands of mattresses on the [...]
Categories: Mattress shopping | Tags: alignment, comfort, haggle, mattress, mattress shopping | No Comments »
May 12, 2011 | Posted by
Mattress shoppers tend to spend far too much time on issues that really don’t matter. They shop with their eyes (appearance or price). Or they focus on their hands (touch or the feel of the surface material). Or sometimes they focus on emotion (deal, sale or hype). And sadly, they will often rely on history (personal experience) [...]
Categories: Mattress shopping | Tags: body alignment, mattress, mattress shopping, pressure, Sealy | No Comments »
November 14, 2010 | Posted by
I like to provide real life examples of both good and bad customers and sales people. Yesterday, I had the chance to visit a store and witness a doozy. A couple came in supposedly shopping for a mattress. This particular chain has a pretty good system for matching customers with the correct sleep solution. The [...]
Categories: Mattress shopping | Tags: buying a mattress, mattress, mattress shopping, sales, salesperson | No Comments »
October 22, 2010 | Posted by
I slept on a Tempur-Pedic® mattress once and I hated it! I sold Tempurpedic mattresses for many years and heard many objections. So, I would like to take this opportunity to tell you, from the salesperson’s perspective, why Tempurpedic mattresses are so good and answer some common misconceptions. Common Tempurpedic Misconceptions Tempurpedics Sleep Hot- [...]
Categories: Mattress shopping | Tags: buying a mattress, mattress, mattress shopping, memory foam, pressure points, spinal alignment, Tempur material, Tempurpedic mattress | 1 Comment »
August 11, 2010 | Posted by
True Story – I’m visiting a store and a lady comes in for her college age daughter. She is driving a luxury vehicle that would easily retail over $50k. Not that we should ever make judgements based on cars, clothing or jewelry, but I found it interesting. She doesn’t want to spend over $300 for [...]
Categories: Mattress Industry, Mattress shopping, Salesperson Tricks | Tags: $200 mattress set, frame, free delivery, mattress shopping, queen mattress | No Comments »
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