Shopping For A Mattress Is As Easy As CAPS. C is for Comfort. This may seem almost elementary, but you would be amazed at how many times people will purchase a bed primarily because of price or even brand. They slept on that S-brand mattress for 20 years, and so they want the same thing. [...]
Categories: Mattress Industry, Mattress shopping | 
Tags: alignment, comfort, conformance, mattress, pressure, shopping | 
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Should You Buy A Floor Model Mattress? This is the time of the year that many manufacturers and retailers change out mattress models. In preparation for the Summer selling season, they will update the line and/or lose slow moving mattresses. It is also the perfect time to pick up a quality mattress at a bargain [...]
Categories: Mattress Industry, Mattress shopping | Tags: floor model mattresses, floor models, guest beds, kids' beds, mattress | No Comments »
Tempur-Pedic® Releases the Tempur-Simplicity™ Line of Mattresses! Long before I entered the world of marketing and advertising, I had an experience with a brand extension that would stay with me throughout my career. I was a young kid working at a mega grocery store in the produce section. But when things got busy up [...]
Categories: Mattress Industry | Tags: mattress, mattress shopping, memory foam, simplicty, Tempur-Pedic, Tempur-Simplicity | No Comments »
I recently encountered a customer that had bought an S-brand mattress. After a couple of days of “research” on the Internet, she became convinced that her mattress was lethal. First it was the Fire Retardant process (a Federal mandate), then it was memory foam and finally it was all foams. Within a week, and convinced [...]
Categories: Mattress Industry, Mattress shopping | Tags: gas, green, mattress, memory foam, oil, petroleum, toxic materials | No Comments »
You go to a small chain of mattress stores and the salesperson gives you the hard sell on the brand new Purple Hippo 9000. This mattress boasts Platinum, 5 in 1 coils wrapped in 100% silk. It has both memory and amnesia foam, latex and a hundred other foam layers that have really sexy names. [...]
Categories: Mattress Industry, Mattress shopping, Salesperson Tricks | Tags: exclusive mattress scam, mattress, mattress industry, mattress retailers, salesman tricks | No Comments »
To all my readers who have served in the Armed Forces I say thank you for your service to our country. And a special thank you to the families of wounded veterans and those that paid the ultimate sacrifice. America is eternally grateful for your sacrifice. Friday is of course Veteran’s Day and probably the [...]
Categories: Mattress Industry, Mattress shopping | Tags: 50% off, mattress, sales, sleep, Veteran's Day Mattress Sale | No Comments »
I was always amused by the folks that visited the large membership clubs and then would come to my store. Do you really think a full service mattress retailer is going to compete with a membership warehouse that operates, in some cases, on single digit margins? Look, if all you care about is price, buy from [...]
Categories: Mattress shopping | Tags: lowest price, mattress, membership club, trying mattresses | No Comments »
Let’s assume that you are constantly hot, or even constantly cold in bed. Are there any solutions for you? Actually, there is. Sleep Inc.™ and Amerigon® have teamed up to produce the YuMe™ Bed – A Climate Controlled Bed. Currently available exclusively through Mattress Firm®, this bed allows you to control the temperature of each [...]
Categories: Mattress Industry | Tags: Amerigon, climate controlled bed, mattress, Sleep Inc., YuMe | 3 Comments »
No topic gets me more fired up than the rumor that Tempur-Pedic® mattresses make you sleep hot. There are seemingly hundreds of sites dedicated to this topic and when it gets time to offer a solution, you guessed it, its a visco elastic knock off. First off, I sleep on a Tempur-Pedic and have for [...]
Categories: Mattress Industry, Mattress shopping | Tags: heat, hot, mattress, memory foam, Tempurpedic Cloud Supreme mattress, Tempurpedic mattress, Tempurpedic sleeps hot | No Comments »
Its that time again, the mother of all mattress sales – Labor Day. There are some stores that will do as much business the week of Labor Day as they do in a single month. Why? Its a combination of things. End of Summer, back to school, 3-day weekend and everybody and their dog will [...]
Categories: Mattress Industry, Mattress shopping | Tags: Labor Day, mattress, mattress sales, Sealy, simmons, Tempur-Pedic | No Comments »
A few folks have written wondering how to know when its time to change your mattress. So here are a few things to consider. 1. Crater Lake – If there is a giant hole in your mattress or two valleys on either side of a ridge in the middle, it may be time to change. [...]
Categories: Alignment and comfort, Mattress Industry, Mattress shopping | Tags: alignment, bed, mattress, sleep, support, when to change mattresses | No Comments »
Let’s Make A Deal I have heard many versions of the following story. A customer heads out to the nearest furniture discounter or liquidator. They see a $4,000 handmade mattress on sale for $800. It is a massively thick super pillowtop that feels great. “What a deal!” – they think to themselves and pull out [...]
Categories: Mattress Industry, Mattress shopping | Tags: deals, mattress, pillowtop, Sealy, simmons, sleep, support | No Comments »
What I love the most about the big Summer holiday sales season is the people that swear that the grass is greaner at the last mattress shop. I was at a store during Memorial Day weekend and heard variations of this theme numerous times. Sometimes it was simply confusion. There are thousands of mattresses on the [...]
Categories: Mattress shopping | Tags: alignment, comfort, haggle, mattress, mattress shopping | No Comments »
Yep, its that time again. The start of the summer buying season. From Memorial Day through Labor Day is when the majority of income is made in the mattress industry. There are many reasons for this including graduations, weddings, divorces, new home purchases and the start of the school year. All of these seem to trigger mattress [...]
Categories: Mattress shopping | Tags: mattress, mattress sales, Memorial Day | No Comments »
Mattress shoppers tend to spend far too much time on issues that really don’t matter. They shop with their eyes (appearance or price). Or they focus on their hands (touch or the feel of the surface material). Or sometimes they focus on emotion (deal, sale or hype). And sadly, they will often rely on history (personal experience) [...]
Categories: Mattress shopping | Tags: body alignment, mattress, mattress shopping, pressure, Sealy | No Comments »
If you have an antique bed, and I’m not talking about something grandma bought at Sears, but an old bed that was built back when hand craftsmanship reigned supreme, there is a chance that it may need a customized mattress size. Long ago there was a size called Three Quarter Bed (3/4 mattress). It was wider than [...]
Categories: Mattress Industry, Mattress shopping | Tags: 3/4 mattress, antique bed mattress, custom mattress, full size, mattress, three quarter bed | No Comments »
Its that time again – Here come the mattress freebies! Free Gift Card! Free Stuffed Animal! Free Sheets! Free Memory Foam Pillow! Free Box Springs! For regular readers of this blog, you know my position – Don’t fall for the hype. There is nothing free in this world. If you are getting something for nothing, you [...]
Categories: Mattress Industry, Mattress shopping, Salesperson Tricks | Tags: free box springs, free memory foam pillow, free sheets, freebies, gift with purchase, mattress, stuffed animals, trash, trinkets | 1 Comment »
If you have visited this blog much, you know I don’t give out praise unless it is truly warranted. I must say the 2011 Sealy Posturepedic line of innerspring mattresses is one of the best lines I have seen in over a decade. Sealy has long been the leader in mattress sales, but I, like [...]
Categories: Mattress Industry | Tags: mattress, Posturepedic, Sealy, Stearns & Foster | No Comments »
You visit your local mattress store and start trying mattresses. You find one you like and start asking a few questions so you can compare it to other similar models. Hank, your friendly mattress salesperson, proudly tells you it has 1,000 coils! Of course being the bright person you are, you realize something doesn’t sound right [...]
Categories: Mattress Industry, Mattress shopping, Salesperson Tricks | Tags: coil count, coil density, mattress, Sealy, simmons | No Comments »
I have noticed that many manufacturers are gravitating towards the Marshall coil system – or a variation of it. A Marshall coil is a unit with individual coils that operate independently. The benefit to you is that it is a much more conforming feel, and far less motion transfer – you will not feel your [...]
Categories: Mattress Industry, Mattress shopping | Tags: Marshall coils, mattress, offset coils, Sealy | No Comments »
I like to provide real life examples of both good and bad customers and sales people. Yesterday, I had the chance to visit a store and witness a doozy. A couple came in supposedly shopping for a mattress. This particular chain has a pretty good system for matching customers with the correct sleep solution. The [...]
Categories: Mattress shopping | Tags: buying a mattress, mattress, mattress shopping, sales, salesperson | No Comments »
I slept on a Tempur-Pedic® mattress once and I hated it! I sold Tempurpedic mattresses for many years and heard many objections. So, I would like to take this opportunity to tell you, from the salesperson’s perspective, why Tempurpedic mattresses are so good and answer some common misconceptions. Common Tempurpedic Misconceptions Tempurpedics Sleep Hot- [...]
Categories: Mattress shopping | Tags: buying a mattress, mattress, mattress shopping, memory foam, pressure points, spinal alignment, Tempur material, Tempurpedic mattress | 1 Comment »
I want a firm pillow top mattress! Unfortunately, the combination of those four words cause way too much confusion in mattress stores. The reason for this is that the mattress customer and salesperson are not talking the same language. Most likely when a customer comes in asking for a “firm pillow top mattress,” they are reacting to [...]
Categories: Alignment and comfort, Mattress shopping | Tags: beds, firm pillowtops, mattress, mattress sales gimmicks, pillow tops, pressure points, sleep, support alignment, warranty | 3 Comments »
A gentleman walks into a mattress store and is immediately greeted by the salesperson. This particular retailer has a number of ways to make the buying process simple, but the man is not interested. He has no brand or comfort preference and is unwilling to share any information on his sleeping habits or any problems [...]
Categories: Mattress shopping | Tags: customer, mattress, mattress testing, salesperson, sleep | No Comments »
Does that mattress price include delivery? Free Delivery/Free Frame – There are exceptions, but most of the time if these services are being advertised as free, the cost of delivery or the frame is buried in the mattress price. You might be overpaying, especially if you are picking up the mattress set yourself or already own [...]
Categories: Mattress shopping | Tags: frames, free delivery, mattress | No Comments »
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