January 17, 2012 | Posted by
I like to share incidents immediately because they present a wonderful learning opportunity. I just observed a woman enter a mattress store. She was needing two twin mattresses for her sons (3 & 12). After some initial qualifying questions the salesperson determined that this was largely a price driven decision. He took the woman to [...]
Categories: Alignment and comfort, Mattress shopping | 
Tags: bunk beds, child, children's beds, mattresses, sleep | 
No Comments »
November 8, 2011 | Posted by
To all my readers who have served in the Armed Forces I say thank you for your service to our country. And a special thank you to the families of wounded veterans and those that paid the ultimate sacrifice. America is eternally grateful for your sacrifice. Friday is of course Veteran’s Day and probably the [...]
Categories: Mattress Industry, Mattress shopping | Tags: 50% off, mattress, sales, sleep, Veteran's Day Mattress Sale | No Comments »
October 7, 2011 | Posted by
Columbus Day is the holiday we celebrate Europeans first landing in the Americas. What this has to do with mattresses and sleep is anyone’s guess. But it is for some a three day weekend, so why not have a mattress sale? A quick review of the sales events at various mattress retailers reveals a smorgasbord [...]
Categories: Mattress shopping | Tags: Columbus Day mattress sale, mattresses, sales, sleep | No Comments »
September 15, 2011 | Posted by
A brand new European luxury sedan pulls up and a very well dressed lady emerges with her son. She is dressed in designer fashions head-to-toe and is using a $200 phone. Her teenager is sporting an outfit along with name brand shoes that is easily $250+ at retail, even on sale. The mobile service for her phone and her son’s [...]
Categories: Mattress Industry, Mattress shopping | Tags: beds, child, comfort, queen, sleep, twin mattress | No Comments »
August 19, 2011 | Posted by
A few folks have written wondering how to know when its time to change your mattress. So here are a few things to consider. 1. Crater Lake – If there is a giant hole in your mattress or two valleys on either side of a ridge in the middle, it may be time to change. [...]
Categories: Alignment and comfort, Mattress Industry, Mattress shopping | Tags: alignment, bed, mattress, sleep, support, when to change mattresses | No Comments »
July 16, 2011 | Posted by
Let’s Make A Deal I have heard many versions of the following story. A customer heads out to the nearest furniture discounter or liquidator. They see a $4,000 handmade mattress on sale for $800. It is a massively thick super pillowtop that feels great. “What a deal!” – they think to themselves and pull out [...]
Categories: Mattress Industry, Mattress shopping | Tags: deals, mattress, pillowtop, Sealy, simmons, sleep, support | No Comments »
September 3, 2010 | Posted by
I want a firm pillow top mattress! Unfortunately, the combination of those four words cause way too much confusion in mattress stores. The reason for this is that the mattress customer and salesperson are not talking the same language. Most likely when a customer comes in asking for a “firm pillow top mattress,” they are reacting to [...]
Categories: Alignment and comfort, Mattress shopping | Tags: beds, firm pillowtops, mattress, mattress sales gimmicks, pillow tops, pressure points, sleep, support alignment, warranty | 3 Comments »
August 13, 2010 | Posted by
A gentleman walks into a mattress store and is immediately greeted by the salesperson. This particular retailer has a number of ways to make the buying process simple, but the man is not interested. He has no brand or comfort preference and is unwilling to share any information on his sleeping habits or any problems [...]
Categories: Mattress shopping | Tags: customer, mattress, mattress testing, salesperson, sleep | No Comments »
August 6, 2010 | Posted by
If my mattress has a 10 year warranty, why should I replace it after 8 years? I know there is at least one mattress chain that is pushing the change every 8 year meme with their customers. The concept has been used successfully before, most notably by the oil change industry,where they have greatly reduced [...]
Categories: Mattress Industry, Mattress shopping | Tags: 8 years, bacteria, dustmites, mattress, mattress sales gimmicks, mattress sales scams, replace, sleep, warranty | No Comments »
July 22, 2010 | Posted by
My Four Favorite Stupid Sales Promotions Mix & Match – This is the most bogus promotion ever. First off, unless you are a company made up of morons, you will never have a bunch of leftover boxes to sell. Second, Federal Law now prevents retailers from selling mixed sets because they are tested as matched [...]
Categories: Mattress shopping, Salesperson Tricks | Tags: beds, mattress, mattress promotions, sales gimmicks, sleep | 1 Comment »
July 20, 2010 | Posted by
Review This List Before Shopping For A Guest Bed 1. Always buy a mattress that if you had to sleep on it, you could comfortably. – If you have a guest room, there is probably a good chance that some time in the future it will be used. Someone gets sick, snores, the master bedroom [...]
Categories: Mattress shopping | Tags: box springs, guest beds, king size, mattress, queen size, sleep | No Comments »
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