Take A Look At Serta’s iComfort for 2017

I stopped ranking beds a few years back. There are just far too many brands, and frankly, I don’t have the time to chase down and test every single model or variation. I do however want to send a shout out to the 2017 iComfort® line from Serta®. Here is what I said about them in 2012

Serta® – The iComfort® line did exactly what they needed it to do, bite into the market share of Tempur-Pedic. The Revolution (now called Savant) felt similar to Temp’s Cloud Supreme and was sold for $700 less, even after the Supreme’s price reduction. From the Prodigy on down, and especially at the Insight and Genius level, they are a solid value for the money. And I must say, they are the best looking memory foam collection of the top brands. They are the most serious threat to Tempur-Pedic dominance in the category. The “cool” gel theme has been effective at creating doubt in consumer’s minds.

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What Is A Good Night Of Sleep Worth?

The National Institutes of Health estimates that 33% of Americans get fewer than 7-8 hours of sleep per night. Their sleep research also suggests that as many as 5,000 car accidents a year may be related to drowsy drivers. Research has shown that good sleep is important for healthy brain function and emotional well-being, the former influencing one’s ability to make decisions or solve problems, and the latter leading to mood swings, and lack of motivation.

With so much riding on good sleep, why are people so focused on price when shopping for a mattress? Why is the value of sleep not considered for 3, or even 5 years?

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What Is The Best Mattress Brand?

What Is The Best Mattress Brand?

Some honest words from the trenches.

I’ve been asked numerous times, “What is the best mattress brand?” I can say without hesitation that the best mattress brand on the market is Tempur-Pedic. I sold all the top brands including the leading air mattresses and virtually every major brand of memory foam, latex, and innerspring mattresses.

The human body was never designed to sleep on steel springs. Too many comfort layers may cause alignment issues. Too few will cause pressure issues. There is a fine line between the two. And it is very difficult to find one good compromise that will work for both sleep partners. Air beds suffer the same body impression challenges as traditional mattresses, and with pumps, and things that may leak, there are plenty of opportunities for failure. Comfort life for even your luxury mattresses is often just 4-6 years, and their warranties often allow for as much as 1.5″ in body impressions. Yikes!

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Its Getting Hot In Here

I have mentioned in the past that the number one objection I hear from consumers about Tempur-Pedic specifically, and memory foam mattresses in general, is that they sleep hot. When allowed to dig, I usually find that the one making these claims has never really slept on a quality memory foam product, or had some bad experience with a topper, pillow, or some really cheap knock-off. Its almost comical how this myth continues.

1. I’m a big guy, comfortably over 300 lbs., and more hot natured than any menopausal woman on the planet. I could perspire in below freezing weather – and have, throughout my life. I have slept on the Tempur-Pedic Cloud Supreme for almost 3 years now and sleep cooler than any other mattress I have ever had.

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Memorial Day Sale 2013

Its here again, a mattress salesperson’s favorite time of the year – Summer Mattress Selling Season! Where mattress sales abound and customers, like a cross between zombies and lemmings, flock to their local mattress shop to buy their new mattress.

Here are some answers to frequently asked questions about Memorial Day mattress sales.

1. Will you save the most money by waiting until Memorial Day. – Unfortunately, this is a common misconception. Most retailers have more aggressive pricing the weeks leading up to the final weekend. Since the holiday falls on the final weekend, most salespeople are out of time to get product shipped by then. This impacts their budget/goal, and their June paycheck. You are likely to save more by heading to the store before the holiday weekend. Plus, you will avoid the crowds, get better service, and can enjoy the holiday with your family.

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Memory Foam Mattress Ranking

As we wind down 2012 in the ever evolving mattress industry, it is time to reflect on the good, bad, and ugly in the memory foam category. Here are my rankings for the “S” brands (yes, I know one brand starts with a “T’). These rankings are based on my personal observation, as well as customer and salesperson feedback.

1. Tempur-Pedic® – Is still by far the best overall brand. It was always my best selling and least returned brand, and that continues to be the case. The line has been extended to the point that anyone can afford them, and there are now enough comfort options to accommodate just about any body shape, size, or comfort preference.

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Tell Me Mattress Lies

It seems they are everywhere. You can find them in large metro areas, and in small communities. You can find them in the large mattress chains, and stuck in some temporary building with a homemade mattresses for sale sign. Who am I talking about? The salesperson that will say whatever it takes to get your business.

I happened to be in another market for Thanksgiving and visited a few stores. I was told about a small shop that does a whole lot of business in the area, so I was interested in seeing what they offered. Among the many things I learned during my visit:

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Tempur-Pedic – Why The Box Matters

If you go out and by a brand new BMW, would you attempt to save a few bucks by buying your tires at Walmart? I mean it is the ultimate driving machine, doesn’t it deserve high quality tires?

I ask this because we are in the season of fairs, conventions and events around the country. Often at these types of events, vendors set up shop and sell mattresses. Sometimes they even sell major brand mattresses. These events are usually staffed by some of the biggest writers in their respective companies. They will do whatever it takes to earn your business – because “they are just there for the day.”

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How Cool Is Gel Memory Foam?

The industry is flooding the market with all sorts of memory foam products, including many mattresses that have some sort of gel additive designed, in theory, to reduce heat. As I have posted previously, I, the hottest man on the planet, sleep on a Tempur-Pedic® and sleep cooler than at any time during my time on the S-brand mattress before.

I sold Tempur-Pedic for a decade. It was my number 1 selling brand, least returned, and NEVER during that time did one come back for heat. You can see a related post here: Tempur-Pedic Sleeps Hot.

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Tempur-Simplicity Mattress By Tempur-Pedic

Tempur-Pedic® Releases the Tempur-Simplicity™ Line of Mattresses!

Long before I entered the world of marketing and advertising, I had an experience with a brand extension that would stay with me throughout my career. I was a young kid working at a mega grocery store in the produce section. But when things got busy up front, I had to help bag and carry out groceries.

I remember one instance where I carried a basket full of stuff out for a sweet senior citizen who was talking about her brand new Cadillac. Now, I was not a big car person, but at that time Cadillac was the luxury brand to have. It was a status symbol, but also a well built vehicle.

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Year End Mattress Sale

What a wonderful 2011 in the mattress biz. We recently saw the introduction of “flavored” memory foam, double and now triple coils and even an air conditioned mattress. What will 2012 offer? Only the mattress gurus know for sure.

Here are a few tips as we wind down the last week of 2011:

1. Remember, even if your mattress includes fabric made from virgin llamas raised by blind, Tibetan monks, a solid gold innerspring and fur taken, with much toil and effort, from honey badgers that just don’t care; if the mattress is not comfortable, don’t buy it. I have watched people drive themselves nuts trying to figure out specs for a given mattress. It means nothing if the mattress does not fit you. Lie down and try the mattress. Only refer to specs when it becomes time to compare to similar models in other retailers.

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Labor Day Mattress Sale

Its that time again, the mother of all mattress sales – Labor Day. There are some stores that will do as much business the week of Labor Day as they do in a single month. Why? Its a combination of things. End of Summer, back to school, 3-day weekend and everybody and their dog will be advertising a mattress sale. This is a perfect storm for posting big numbers. Here is some advice for the coming weekend.

Shop Early – I will not rule out the possibility of some additional savings on the weekend, but more than likely any price reductions have already been made. The stores do get crowded and if you are serious about getting the RIGHT mattress for your body, get to the store when it is not crowded. Wouldn’t it be better to enjoy the long weekend at the lake instead of the store?

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