Tempur-Simplicity Mattress By Tempur-Pedic

Tempur-Pedic® Releases the Tempur-Simplicity™ Line of Mattresses!

Long before I entered the world of marketing and advertising, I had an experience with a brand extension that would stay with me throughout my career. I was a young kid working at a mega grocery store in the produce section. But when things got busy up front, I had to help bag and carry out groceries.

I remember one instance where I carried a basket full of stuff out for a sweet senior citizen who was talking about her brand new Cadillac. Now, I was not a big car person, but at that time Cadillac was the luxury brand to have. It was a status symbol, but also a well built vehicle.

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