As we wind down 2012 in the ever evolving mattress industry, it is time to reflect on the good, bad, and ugly in the memory foam category. Here are my rankings for the “S” brands (yes, I know one brand starts with a “T’). These rankings are based on my personal observation, as well as customer and salesperson feedback.

1. Tempur-Pedic® – Is still by far the best overall brand. It was always my best selling and least returned brand, and that continues to be the case. The line has been extended to the point that anyone can afford them, and there are now enough comfort options to accommodate just about any body shape, size, or comfort preference.

It seems they are everywhere. You can find them in large metro areas, and in small communities. You can find them in the large mattress chains, and stuck in some temporary building with a homemade mattresses for sale sign. Who am I talking about? The salesperson that will say whatever it takes to get your business.

I happened to be in another market for Thanksgiving and visited a few stores. I was told about a small shop that does a whole lot of business in the area, so I was interested in seeing what they offered. Among the many things I learned during my visit: